
Tao strengthens its roots in hockey by engaging youth, boosting brand awareness, and introducing products in an inspiring, sporty environment.
Tao is deeply rooted in the hockey world, and this partnership creates the perfect match. By engaging with the youth, Tao connects directly with the right audience — future players, fans, and ambassadors of the sport. The collaboration not only boosts brand awareness but also introduces young athletes to Tao’s products in the ideal setting: a warm and energetic camp atmosphere, guided by trainers who serve as role models and the true ambassadors of the club.
With the right audience engaged, Tao has strengthened its position at Royal ANtwerp Hockey Club. Sales have grown significantly, and Tao has become the go-to refreshment, the most enjoyed drink after every hockey session.
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(2016-25©)